I recently returned from an exciting week at the Consumer Electronics Show (CES) in Las Vegas. The action-packed show is always a great way to energize me and kickoff the New Year, and this year was no exception. During the week, BodyMedia participated in several panel discussions about the evolution and importance of body monitoring. As the leaders in body monitoring, it is very fulfilling to see all of the lively discussion about the different innovations and applications for our unique technology. What was once considered just a great idea, has become mainstream as a clinically proven lifestyle management solution. This is evidenced by all of the partners we are working with like IBM, Qualcomm, and Sprint, to name a few, on new innovations and applications. During the show, we had demos at many of our partner booths to highlight new products, one of which is an exciting new form of body monitoring.
Because the CES show is all about innovation, we seized the opportunity to display a prototype of a new product we are launching in 2012 with Avery Dennison Medical Solutions. The output of this partnership will revolutionize the category, a slick new body monitoring patch that will enable more people to utilize the benefit of our technology. The patch can be worn for seven days as a tool for consumers to see how body monitoring can help them change their behavior. Although weight loss is the initial application for the patch, many opportunities are present in new areas , such as corporate wellness programs, remote elder care and safety, and monitoring of lifestyle conditions for a variety of health conditions for the patch.
My New Year’s resolution to you is to continue our innovation efforts to enhance your customer experience and ensure more people can access the benefit of using the BodyMedia technology to take control of their health and wellness. One of the best things about the New Year’s Resolution is knowing that you have the power to make changes; we are all self-empowered to take control and ignite passion for change. I am proud to say that it’s only January and we as a Company have already made great progress against one of our own resolutions…to expand the benefit of body monitoring with our new partnership announcements.